So your brand needs a refresh, and you’ve done your research and the necessary homework. And now you’re ready to dive into the deep end. While you may be eager…

Crafting a powerful brand identity takes more than picking out a few colors and throwing together an arbitrary logo. You need to strategize your design in order to construct an…

For the past decade of helping companies express their narratives, we’ve learned that a flourishing business can’t make it without an effective brand strategy. All aspects from your content to…

This helpful guide will teach you how to articulate your Brand Soul (e.g. purpose, vision, mission, and values) so that everything related to your brand is connected with the core…

It is not advisable for marketers to vet their marketing story ideas based on their own interests by asking, “Would I be interested in this?” Content marketing should focus on…

We understand that thinking about doing a competitive analysis can be overwhelming and uninteresting, but it’s a necessary task if you want to develop a strong brand and compete in…

Crafting an effective brand story can be difficult. You need to communicate who you are, what you do, and why you’re unique in a concise manner. Additionally, it’s important to…

If you’re creating a brand or changing the one you have, it’s important to understand your identity and how to express it clearly. Your brand voice is a crucial aspect…

In today’s competitive marketplace, it’s more important than ever for companies to have a well-defined set of core values that guide their operations and shape their brand strategy. These values…

A logo is a visual representation of your brand. It’s the first thing people see when they interact with your business, so it’s important to get it right. If you’re…

Designing a logo isn’t a simple task, and even experienced designers face the challenge of creating an attractive and functional one. It’s a time-consuming process that involves a lot of…

Ever wonder how people make those slick and smooth motion graphic animations? One of the most important tools for your motion graphic animation is understanding how to properly ease your…

HubSpot has had a pretty great web-based IDE they call the “Design Manager” for quite some time now. It has some really useful features like revision history, code linting, and…

This simple process can help you be prepared for Apple’s new ios 14 update and its effects on your ability to track conversions.

If you have ever pushed an update to your WordPress theme’s CSS or JS files and then bang your head on your desk in frustration after going through the process…

HubSpot provides a really intuitive relational database tool to manage different types of structured data with ease. Once the database gets larger than a few hundred rows, you’ll need a…

In case you haven’t noticed, there has been a boom in the use of video as a marketing tool in the last few years. There are a variety of videos that can be created, but all of them have one thing in common. They work.

Let’s talk about lighting. Lighting is often times the determining factor in what makes a picture or video look professional. Resolution, color science, and editing skills are all great to…

“A picture is worth a thousand words“ Photography can breathe life into your website, social media, or marketing efforts. With strategic photography planning, you can tell an entire story about…

How do you choose a digital agency for your next project? How can you tell if they will be a good fit for you and your business? In an ocean of digital agencies, it’s crucial to be able to tell the difference between a partner and a pirate.

Using the parallax technique in Adobe After Effects can bring depth and style to your animations. In this tutorial, you will learn what I think is the easiest way to create a parallax object controlled with the After Effects camera.

The Hubspot Workflow Headache: If you’re a HubSpot marketing veteran, chances are you’ve made a workflow or two in your day. Workflows are a great way to automate your processes…

Most digital professionals realize that getting a user’s attention is a primary factor in achieving your online goals. We’ve all seen the popups, huge buttons, and animation that works to…

The standard way for creating breadcrumb links on your page in HubSpot is to use a menu module with the breadcrumb menu type selected. This requires you to create a…

Learn how using a dslr camera instead of a traditional webcam can take your live stream experience to the next level.

Any good creative producer will tell you their goal is to create something better than they did before. That’s not too hard of an ask. Is it? You’re detail-focused and…

It’s that time of year again. Time to sit down, reflect on the previous year and start preparing for the next. Let’s get that proverbial (Beach) ball rolling! So 2019,…

The Problem: Blurry Images ???? If you have a high DPI or “retina” display you might notice some of your website’s imagery looking a little blurry. This is most likely…

2021 Update: since writing this article there is a new HTML attribute loading=”lazy” that you can add to your <img> tag which replaces the old JavaScript method below. HubSpot is…

2018 is over. Here’s what happened. We’ve only been around (officially) for about half a year, but we were able get a lot done anyway! Here are some notable stats…

I know what you’re thinking… didn’t they just get an office a couple months ago? Yes. You are correct. So why are we moving to a new office? Great question,…

Let’s say you need to change a class on a specific input. Or, maybe you need to remove some extra divs in order to get that specific layout needed. Being…

There are a million plugins out there that will do this for you – most of which are just using the Infinite Scroll JavaScript plugin under the hood. They are great…

What exactly is “branding”? The word “brand” seems like a loaded word. You may think of brand development as a minefield of confusion, time, and money primed and ready to…

I think we can all agree that all agencies are not created equal. There are agencies all over the world, in all sorts of markets, that are both excellent and…

HubSpot has a set of great APIs that offer a ton of flexibility in terms of getting the data you need out of your HubSpot portal. The issue is –…

NOTICE: this post is over 2 years old and most of the issues have been directly addressed by HubSpot (great job HubSpot!). Stay tuned for a more current review of…

It has been a full 10 weeks since I started working Kelp full-time. So much has happened in 10 weeks it’s hard to keep track, so here’s a recap: We…

Having a fast DNS provider is critical when optimizing your website for speed – especially when optimizing for a quick TTFB (time to first byte). Here are some of the…

HubSpot has modules, WordPress has plugins. They both have a lot of similarities, but come in very different packages. Before we dive into the differences, let’s summarize what makes up…

Our first HubSpot Custom Module is now available in the HubSpot Marketplace which marks Kelp’s official debut in any digital marketplace ???? Why Social Sharing Buttons? There are a million social…

Color plays a major part in the correct perception of your brand by the public. It can attract attention, increases brand recognition, change someone’s mood, and plays a major part in…

You probably haven’t seen Logo Lounge’s 2018 Logo Trends Report. For all the artsy fartsy details click the link, but for my summary continue reading. Let’s go! 2018 Logo Trend Report…

I have been freelancing nights and weekends, part-time for close to a decade now. Over the past 2 years I’ve been offloading a lot more of my design specific work…